Stewardship & Innovation: The Duties and Potential of Business Analytics

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  •  May 21, 2020
     2:00 pm - 5:00 pm

The volumes and types of data that we generate every day are invaluable to businesses that collect it—and almost all of it we provide without a second thought. Companies have so much data at their fingertips today that often the biggest limitation on its uses is the imagination of leadership. At the same time, there is a duty to account for this information and treat it truly as an asset of the organization. Too often do we find these perspectives diametrically opposed in a business context, when in reality, each are integral to the goals of the other and contribute to the overall success of a business.

Join us for a virtual roundtable discussion with Brent Gatewood from ARMA – and Sandra Maples from IoT/Telematics Product Management in which we break down yet another barrier in the battle against analysis paralysis. Where should the balance between data stewardship and innovation be struck, and what can each of us do to advance the conversation? We’ll provide real-world hypotheticals and give you the opportunity to interact with our presenters in real-time, developing the kind of takeaway that’s so unique to the WTA.


Brent Gatewood, an internationally recognized expert in the field of information governance, has spent more than 20 years playing key roles in Big Data, RIM and IG implementations. Mr. Gatewood has worked with organizations of all sizes across multiple vertical industries. He is also a prolific writer and sought-after speaker on subjects related to Information Governance and records management. Brent has an M.B.A. from Marquette University and an undergraduate degree in Business from Iowa State University.

Through the years, Brent has helped clients to assess their programs while moving them forward.  Often, this starts with an analysis of the organization’s current state and the development of a strategic plan.  Review and updating of policies and process are often needed as current processes frequently reflect dated paper-based workflows.  End results vary from organization to organization but can be as simple as refined policies and procedures to as complex as new technologies and processes all the while paying attention to the culture of the organization.

Sandra Maples, Director – IoT/Telematics Product Management

Sandra is an accomplished leader in product management, user/customer experience and program/project management with over 20 years in technology. As part of Innovation and the Internet of Things (IoT), Sandra led a team that evaluated connected products/devices to determine the user experience and success of programs prior to being launched.

Sandra’s recent accomplishments include launching a  telematics product with a major automaker and making difficult decisions about data-driven products. Currently, she’s leading a strategic effort regarding IoT / Telematics data. As part of the product management life-cycle, Sandra includes critical success factors such as product design, agile methodologies, partner management and consumer consent. She understands the power of IoT and connected products, the value of the data as well as the challenges of the industry. She has published articles focused on using IoT/connected devices for insurance claims and leveraging the user experience for product management.