Evolution of Application Development

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  •  February 15, 2018
     2:00 pm - 5:00 pm

Today, every company is a software company.  The fabric of business is based on software and information technology.  Whether it’s an accounting package, sales team tracking or a simple web page, software runs our professional lives.  Chad Albrecht and Dave Rice takes a look at the history of software development, current trends and where this is all going.  Join Chad, Dave and the WTA on February 15th to explore the following topics:

  • The “eras” of software development
  • Current technologies impacting modern businesses
  • Game changers including digital currency, machine learning and IoT
  • The melding of business and IT
  • Process, Patterns and Predictability


Speaker Biographies

A “builder” at heart, Chad Albrecht is a native Milwaukeean who loves technology, learning and creating things using his head and hands.  Chad’s career has taken him from writing code to running companies.  Currently the CTO of Growth Forge Consulting, Chad helps small businesses grow using a combination of software, technology, operational improvement and team building.


David Rice was one of those kids who always asked his parents, ‘why?’. Eternally curious, David was ready to jump in and explore if challenges involved people and complexity. After growing up in the same house that his Grandfather built in Milwaukee, David’s career has span the professional services, financial services and healthcare industries as both an employee and an investor. Today, David is a Sr. Product Manager with Northwestern Mutual’s Digital Innovation and Research Team and an Associate Partner with Cream City Venture Capital.



2500 North Mayfair Road, Wauwatosa, Wisconsin, 53226, United States