2019 Summer Celebration

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  •  June 11, 2019
     4:00 pm - 6:00 pm

Join the WTA at the Milwaukee Public Market for the annual Summer Celebration!


The WTA will be at Milwaukee’s most unique downtown food destination! Bursting with unique, high quality selections of artisan and ethnic products, and freshly-made prepared foods, you’re sure to enjoy shopping the independent merchants of the Milwaukee Public Market.

Eat in the Market’s second floor Palm Garden or take your purchases home to be enjoyed. Whatever your taste or craving – the Milwaukee Public Market has something to satisfy your appetite!

Some folks from Summerfest will be joining us to tell us more about the festival!

Kicking the event off will be Sarah Smith Pancheri who serves as Vice President of Sales & Marketing for Milwaukee World Festival, Inc., (MWF) the organization that produces Summerfest, The World’s Largest Music Festival. After spending the formative years of her career with MWF, Sarah left the organization to gain experience as Managing Director for Milwaukee fundraising at Marquette University, and, later, as Vice President of Development and Communications for the Boys and Girls Club of Greater Milwaukee. Rejoining the MWF team in December 2015, she is now responsible for overseeing sponsorships and corporate sales as well as marketing platforms including advertising, social media, brand and media partnerships, public relations and promotions for Summerfest and all MWF properties.

Sarah has served on a variety of community boards, including the Junior League of Greater Milwaukee, BoardStar, the Red Cross of Wisconsin and the Wisconsin State Fair Park Foundation. She was named a Women of Influence by the Milwaukee Business Journal in 2018. She is a proud graduate of the University of Wisconsin and currently lives with her family in Pewaukee.

Lena DeLaet who is the Sponsorship Sales Manager for Summerfest, will also bring us up to speed on the upcoming “Summerfest Tech” This is a two day event that will occur just before The Big Gig kicks off!

More speaker info to come…

Free parking for all WTA event attendees at this iconic downtown Milwaukee destination!


Venue Website:

400 N Water St, Milwaukee, Wisconsin, 53202, United States



  • To promote economic vitality within the Historic Third Ward neighborhood, the city of Milwaukee, and the State of Wisconsin.

  • To support small businesses that offer unique products and expertise.

  • To support our local  artists, crafters and food purveyors by providing a unique opportunity during the summer months with our Outdoor Urban Market.

  • To attract urbanites, suburbanites, tourists and people of all backgrounds, races and creeds.

  • To create employment opportunities through new business formation.

  • To cultivate a gathering place for community residents and downtown employees.

  • To expand food choices for consumers that reflect Milwaukee’s vibrant, international heritage.

  • To enhance knowledge of food sources and nutrition through educational programs and direct interaction between producers, vendors, chefs and consumers.

  • To engage the public through private events, cooking demonstrations and classes.